Public Health Agency of Canada selects missINFORMED to promote vaccine confidence

Updated: Jul 9



Today, missINFORMED formally announces its #IGOTVACCINATED campaign. The community-driven information campaign is a twelve week program where missINFORMED will promote vaccine confidence against COVID-19 and continued adherence to public health measures while addressing barriers to getting vaccinated. This health awareness campaign is funded by the Government of Canada and the Public Health Agency of Canada’s Vaccine Community Innovation Challenge (VCIC).


The Public Health Agency of Canada’s VCIC encourages highly credible and trusted organizations, like missINFORMED, to directly engage with communities to increase confidence in COVID-19 vaccination and encourage community members to get vaccinated. missINFORMED is one of 20 organizations selected to participate in the challenge. The 20 finalists received $25,000 each to carry out their campaigns. The Public Health Agency of Canada will evaluate campaigns on success. The winning campaign and its organization will receive $100,000 to reinvest in the protection and promotion of public health in their community. Through this opportunity, missINFORMED will continue to promote health education for women and gender-diverse folks through creative, community-driven and culturally-safe means.


“The immense interest in the Vaccine Community Innovation Challenge shows how important it is that every Canadian has the information they need to stay healthy and safe,” says Canada’s Minister of Health, the Honourable Patty Hajdu. “By supporting community-driven projects like these, we're able to help people get vaccinated – a small act we can each do with a big impact in our communities.”


The missINFORMED community can support this initiative by participating in surveys designed to inform this campaign. The survey’s collected responses will shape missINFORMED’s digital portal and educational resources. missINFORMED generated three specific surveys - each catered to specific audience groups and their needs;

The #IGOTVACCINATED campaign aims to reach underserved groups who experience health and social inequities and those who have been disproportionately impacted by the COVID-19 pandemic. The program’s messaging will be delivered through social media assets, workshops with health experts and educational materials to ultimately initiate an information ripple effect against COVID-19 vaccine misinformation and hesitancy.


For further information and media inquiries, contact Director of Communications, Stephanie Lasica, stephanie.lasica@missinformed.ca.

150 views0 comments

Recent Posts

See All