Privacy Policy

missINFORMED is dedicated to protecting the privacy of readers and users. This Privacy Policy applies to missINFORMED (collectively "missINFORMED,” "We,” "Us"),with respect to the privacy rights of our users. missINFORMED’s website and social media platforms include, @missINFORMED_ca (Twitter account), (Instagram account), missINFORMEDca (Facebook Group) (collectively, the “Platforms,” “Platform”). We are committed to protecting the information collected through the Platforms.


We are committed to being your most trusted ally in your pursuit of health and well-being. Whether you're here to learn more about a health condition, research a medication, tap into one of our communities, or get tips for a healthier lifestyle, you're in the right place. 


By visiting and interacting with our Platforms, you may share certain information with us, as detailed below. We may share some of the information you share with us between our websites and apps to provide you with the most relevant content. We will never use your information for advertising purposes on our Platforms.


We want to ensure you understand the information we collect, how we use it, how we share it, and how you can control your information. Please read our Privacy Policy in its entirety, and don't hesitate to reach out to us at if you have any questions about our privacy practices.



This privacy policy ("Privacy Policy") explains:

  1. The types of information collected by missINFORMED and through our Platforms and the purposes for which We use it.

  2. How missINFORMED collects, stores, and shares your information.

  3. Your rights with respect to such information collection

Your access to and use of the Platforms is subject to missINFORMED's Terms of Use (the "Terms"). Any capitalized terms used, but not defined, in this Privacy Policy have the meanings provided in the Terms.


Personal Information: "Personal Information" is information that can be used either directly or indirectly to identify an individual (you). Examples include name, email address, physical address, and your interactions with the Platforms.


What kinds of information do we collect?

We receive information from or about you depending on the nature of your interaction with our Platforms.

  • Registering/Signing Up on the Platforms: When you choose to sign up for newsletters on our Platforms

The Personal Information that you provide may include your name, email address, physical address, birth date, gender, sexual orientation, city/postal code, marital status and other health-related information. 


Information we collect about you


When you use our Platforms, we may automatically collect information, when:

  • Social Media and Sharing: If you share an article or post a comment or other content with a friend/contact. 

  • Device Information: We collect information from or about the computers, phones, or other devices where you access our Platforms, depending on the permissions you’ve granted.

  • Data Analytics: Web analytics services, including third-party services such as Google Analytics, collect information about how visitors use our Platforms, on both an individual and aggregated basis.


Cookies and Tracking Technology


With appropriate consent, We use cookies (and similar technologies) to help Us collect, analyze, improve, secure, and market Our Platforms and to support functionality which enhances your browsing experience. 


How Do We Use Your Information?


To Provide and Enhance our Platforms: We use the information We collect to deliver and enhance our services, including ensuring our content is presented in the most effective manner for your device to personalize features and content and make suggestions for you on our Platforms. 


Analytics: We may store details of your visits to our Platforms and your electronic interactions with any emails that We send to you (“Usage Data”), including the Platforms and pages you visited. We use such Usage Data to help Us learn more about our users’ preferences, to be able to tailor our Platforms according to your interests and preferences, to help Us address problems with and improve our Platforms’ design; to analyze trends and statistics; and to present content in the clearest and most friendly manner for you. 


To Communicate with You: We use your information to send you marketing communications, communicate with you about our Platforms, and let you know about changes to our policies and Terms. We also use your information to respond to you when you contact Us. If you no longer wish to receive these types of communications, you may turn them off. 


Other Reasons: We may use and collect Personal information for other legitimate purposes associated with protecting your interests, Our interests and those of third parties, including, keeping Our services safe and secure, complying with the law, and when obtaining professional advice (for example, from lawyers). 


How and When Do we Share or Disclose Your Information?


Legal Requirements: We may access, preserve, and share your information in response to a legal request if We have a good faith belief that the law requires Us to do so. We may also access, preserve, and share information when We have a good faith belief it is necessary to detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; or to prevent death or imminent bodily harm. 


Online Marketing: We may use, and when appropriate, disclose your Personal Information for marketing and market research purposes to learn more about our users and offer and improve our Platforms. We will only contact you for direct marketing purposes in accordance with applicable laws. You may opt out of our use of Personal Information for marketing, market research, or direct marketing purposes at any time as set fourth below. 

  • You can unsubscribe from our marketing e-mails at any time using our e-mail preferences page, or by clicking on the “unsubscribe” link


Aggregated Data: We may disclose aggregated, non-personal information about Platform users without restriction


How Long Do We Retain Data?


We keep your Personal Information for as long as is necessary for the purposes for which it is processed. These periods vary depending on the nature of the information and your interaction with Us.


When the purposes for which We processed your Personal Information have concluded, we will either permanently delete or destroy the relevant Personal Information or anonymize it, in a manner that ensures individuals are no longer identifiable. 


Your Rights


Changes to Your Personal Information: We rely on you to update and correct your Personal Information. 


Deletion of Your Personal Information: You may request that we delete your Personal Information by contacting us at .


Your Security


The security of your Personal Information is important to Us. We follow generally accepted standards to protect the Personal Information submitted to Us. Nevertheless, transmission of information over the internet is not completely secure, We cannot guarantee the security of your Personal Information, and any transmission is at your own risk. 


Changes to this Policy


We may update this Privacy Policy to reflect changes to our information practices. If We make any material changes, then We will notify you by email (sent to the email address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.


Children’s Privacy


We do not knowingly collect, maintain, or use Personal Information from our Website about children under the age of 18. We request that persons under the age of 17 not use our Website without supervision from a responsible adult. We will never request Personal Information from a child under the age of 17 without verifiable parental consent. If We become aware that a child under the age of 17 has sent Personal Information to us without prior parental consent, We will remove his or her Personal Information from our files.